Serial entrepreneur Brian D. Evans shares insights from a year of experimenting with AI tools, highlighting the pitfalls of equating tool adoption with progress. Evans argues that while early adoption of technology can be beneficial, it often leads to distraction rather than meaningful output. He emphasizes that true competitive advantage lies in developing taste and focus, rather than chasing every new tool. Evans points out that many early adopters fall into the trap of believing that being first equates to success. However, he notes that historical examples, such as Google and Apple, show that success often comes from refining and focusing on core strengths rather than being the first to market. He advises entrepreneurs to concentrate on depth and real-world application of tools, rather than spreading themselves thin across multiple technologies. The article concludes with practical advice for entrepreneurs: focus on a few tools that truly matter, build lasting assets, and seek wisdom from experienced thinkers. Evans warns that the window for treating scattered attention as a strategy is closing, and those who build depth will ultimately succeed.