Unit bias, a psychological effect where investors prefer owning whole units of cheaper cryptocurrencies over fractions of more expensive ones, is misleading many in the crypto market. This bias, originally identified in nutritional science, causes investors to equate low unit prices with value, ignoring the total market capitalization of the asset. Token projects exploit this by inflating supply to keep unit prices low, misleading investors into perceiving them as affordable with high potential returns. Market capitalization, calculated as unit price multiplied by circulating supply, is the key metric for assessing a crypto asset's value. For instance, XRP's low unit price of $1.37 belies its substantial market cap of $84 billion, making it one of the largest crypto assets. Similarly, Cardano's ADA, priced at $0.26, has a market cap of $9.5 billion, indicating it is not a "cheap" asset despite its low unit price. Investors should focus on market cap, fully diluted valuation, and network activity rather than unit price to make informed decisions.