Australia has announced stringent restrictions on gambling advertising, set to take effect in January 2027, in an effort to curb children's exposure to betting promotions. Prime Minister Anthony Albanese detailed the measures, which include a complete ban on gambling ads during live sports broadcasts on television between 6 am and 8:30 pm, and a cap of three ads per hour outside live sports during the same timeframe. Celebrities and athletes are also barred from appearing in gambling promotions, and online ads will require users to be logged in and verified as over 18. The reforms come as Australia grapples with the highest per capita gambling losses globally, with Australians losing $31.5 billion in the 2022-2023 fiscal year. Despite these measures, crypto-based prediction platforms like Polymarket remain banned in Australia, classified as unlicensed interactive gambling services by the Australian Communications and Media Authority. The new advertising rules primarily target licensed domestic operators, leaving prediction markets under existing regulatory scrutiny.