Carles Reina, VP of Sales at ElevenLabs, emphasizes the transformative role of AI in reshaping sales and customer success functions. Reina advocates for customer success to evolve into a revenue-generating function, focusing on financial outcomes rather than mere customer satisfaction. He highlights the importance of building community and trust to foster long-term business growth, suggesting that AI tools can enhance customer success management by automating and personalizing communication. Reina also discusses the future of sales teams, predicting that AI integration will lead to smaller, more efficient teams that are better compensated. He stresses the need for human interaction in outbound sales to maintain effectiveness, as traditional strategies become less effective due to their transactional nature. Reina underscores the strategic role of the Chief Revenue Officer in focusing on future revenues and adapting to market trends to drive business valuation.