In the first quarter of 2026, China's native AI applications reached 440 million monthly active users (MAU), marking a significant milestone in the industry's growth. Leading the market, Doubao reported 345 million MAU, followed by Qwen and DeepSeek with 166 million and 127 million MAU, respectively. The sector added over 130 million new users in just one quarter, highlighting the rapid adoption of AI technologies. User engagement also saw a notable increase, with Doubao averaging 54.8 uses per user, a substantial rise from the previous year. DeepSeek followed with 41.7 uses per user. Key technological contributors to this growth include Beijing Chuntian Zhiyun, Hangzhou DeepSeek, Shanghai Zhixin Huipu, and Guangzhou Jimu Weilai. The data suggests a shift from technology-driven to product-driven models, indicating a new phase of mass adoption and high-frequency usage for AI applications.
China's AI App Market Surges to 440 Million MAU in Q1 2026
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