Fushouyuan, a leading funeral services company, has suspended trading amid a crisis of trust, failing to release its annual report and facing executive scandals. Once a highly profitable enterprise with gross profit margins exceeding 80%, Fushouyuan's fortunes have plummeted as Chinese consumers increasingly reject expensive burial plots. In 2024, the company's net profit fell by 52.8%, and by mid-2025, it reported its first-ever half-year loss. As traditional funeral services decline, Fushouyuan is pivoting towards digital transformation, offering AI-powered digital memorials. These services include virtual memorial halls and AI-generated tributes that recreate the voices and images of the deceased. This shift reflects a broader trend towards digital immortality, as consumers seek more affordable and eco-friendly alternatives to traditional burials. The rise of AI-based "resurrection" services, however, has sparked ethical and legal concerns. While some companies invest heavily in technology to create realistic digital representations, many smaller businesses exploit grieving families with low-quality, AI-generated videos. This burgeoning industry raises questions about data privacy and the emotional impact of digital mourning.