Kambi, a leading B2B sportsbook supplier, announced a significant milestone in its Q1 2026 financial results, with EBITDA rising 63.5% year-on-year to €5.7 million. The company reported a 4.9% increase in revenue to €43.5 million. CEO Werner Becher highlighted that 60% of bets across Kambi's global network were priced and traded by AI in Q1, up from 49% in 2025, underscoring the company's push towards full automation. Becher confirmed that the 2026 FIFA World Cup will be entirely AI-traded, marking a first for the industry in terms of full automation in pricing and risk management. This development follows successful AI rollouts in football, with expansions now targeting tennis, basketball, and ice hockey. Kambi's strategic growth is further supported by new partnerships with Atlantic Lottery and British Columbia Lottery, expanding its presence in Canada. Despite regulatory challenges in the US, Kambi remains focused on its core sportsbook operations, dismissing prediction markets as a strategic threat. The company continues to navigate regulatory landscapes, ensuring compliance while advancing its AI-driven trading capabilities.
Kambi Targets Full AI Automation for 2026 FIFA World Cup Amid Strong Q1 Results
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