Legacy asset manager Franklin Templeton on Monday listed its Franklin XRP Trust under the ticker XRPZ on the NYSE Arca, marking the firm’s latest expansion into the digital asset economy.
This launch places the Wall Street veteran alongside a growing list of issuers, including Bitwise, Grayscale, and Canary Capital, that are now offering investors regulated access to the XRP token.
The introduction of XRPZ rounds out Franklin Templeton’s existing suite of crypto investment vehicles, which already includes funds tied to Bitcoin and Ether, as well as a diversified digital asset basket.
By utilizing the ETF structure, the firm aims to provide both retail and institutional investors with daily liquidity and transparent pricing, eliminating the operational risks and technical complexities associated with self-custody and direct token ownership.
Quoting firm executives, Coindesk reported that the decision to support the token is driven by its practical utility.
David Mann, Head of ETF Product and Capital Markets, described XRP as playing a "foundational role" in the global settlement infrastructure.
This institutional embrace represents a dramatic turnaround for the asset, which faced an uncertain future just five years ago.
Also Read: Ripple CTO: Lower XRP Prices Won't Force Token Dumping as Revenue Diversifies
Late in 2020, the U.S. Securities and Exchange Commission (SEC) sued Ripple, alleging the company had sold unregistered securities since 2013, leading to mass delistings across major exchanges.
However, the regulatory environment stabilized in August 2025 when Ripple agreed to a $125 million settlement with the agency, effectively clearing the path for regulated financial products.
Roger Bayston, Franklin Templeton’s head of digital assets, noted that blockchain innovation is creating fast-growing business opportunities, with tokens like XRP serving as powerful incentive mechanisms to bootstrap decentralized networks.
He emphasized that within a diversified portfolio, XRP acts as a key building block.
The market demand for such products appears strong.
Concurrent with Franklin’s move, Grayscale launched its own XRP ETF on Monday, while Bitwise’s competing fund, which debuted just last week, has already seen approximately $118 million in inflows.
Read Next: BlackRock's $73B Bitcoin ETF Manager: Institutions Buy BTC as Digital Gold, Not Payment Solution
