The TRUMP meme coin project launched a mobile game promotion featuring $1 million in token rewards. The token gained 3.3% on the news. Market response remained limited as the cryptocurrency continues trading more than 90% below its January high, with search interest flat and promotional efforts failing to restore momentum.

What Happened: Game Launch

Developers behind the TRUMP meme coin announced Trump Billionaires Club on Dec. 9.

The mobile and web-based 3D board game lets players build virtual empires. A free waitlist campaign will distribute $1 million in TRUMP tokens to participants who register for the game.

The project posted on X that it would release the "first and only Trump mobile game for supporters." Players earn rewards, unlock items and climb a "Billionaire Ladder" ranking system. The game uses the TRUMP token for in-game activity through OpenLoot's marketplace platform.

"The Trump Billionaires Club is powered by Open Loot, one of the top marketplaces for digital game collectibles, to bring real-world trading power to your in-game empire," according to the project's website. Players can collect and trade NFT statues and pins for use within the game.

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Why It Matters: Limited Impact

The token traded at $5.89 at press time after the modest gain. Google Trends data shows search interest for "trump meme coin" has remained flat since its January launch surge. The token has fallen more than 90% from its all-time high.

Market participants noted the announcement failed to generate significant momentum. One observer compared TRUMP's muted price action with Bitcoin's stronger performance during the same period. Other Trump-branded cryptocurrency projects including the MELANIA meme coin, World Liberty Financial tokens and American Bitcoin Corp have also declined sharply, erasing billions in value.

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