Trump Media and Technology Group plans to distribute a new token to its shareholders. The airdrop will be built in partnership with Crypto.com.
All DJT shareholders will receive a newly minted asset, using the infrastructure of the Cronos blockchain by Crypto.com. The token distribution will be one of the first crossovers between crypto rewards and stock ownership.
Following the news, DJT traded at $13.12, with a slight daily gain. For the past year to date, DJT has kept unwinding from a high above $42, though still managing to recover from a recent low of $10.73. The asset added 3.66% in pre-market trading on the last day of 2025.
Trump Media plans new token launch
Trump Media plans to reward each DJT beneficial owner with one new digital token per whole share. Token holders will then receive additional perks and rewards throughout the year.
Trump Media partnered with Crypto.com in August, later using the platform to list its assets. Additionally, the company participated in the building of a $6.4B CRO treasury.
Token holders will be exposed to the social media economy for all brands linked to Trump media, including Truth Social, Truth+, and Truth Predict. The token perks will be limited to products and services within the media ecosystem, rather than ongoing crypto airdrops.
‘We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its-kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets,’ said Devin Nunes, Trump Media’s CEO.
The exact details on other parameters of the token will be announced in 2026. In the past, Trump’s businesses have performed limited airdrops, such as allocating 47 USDC to holders of WLFI tokens. This time, Trump Media showed a new approach to stock and crypto ownership.
Trump Media’s new token to remain non-transferable
The new launch will also not include tokenized equity and will not confer ownership rights to Trump Media. Token holders will also not be eligible for rewards from the company’s business.
The tokens may remain locked and will not be traded, but will be used as a governance asset. Token allocations will also be given to end holders and not to share borrowers.
WLFI tokens also remained non-transferable for more than a year. After their trading launch, WLFI sank to $0.14, despite attempts by World Liberty Fi to buy back some of the shares. Official Trump (TRUMP) meme tokens fell to $4.91, down by over 83% for the year to date.
As of December 31, World Liberty Fi still holds over $7B in various cryptocurrencies, with $6.7B held in WLFI tokens.
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