Strategy acquired 1,286 Bitcoin (BTC) for $116.3 million between December 29 and January 4, marking the company's first purchase of 2026.

The acquisition brings Strategy's total holdings to 673,783 BTC worth approximately $63 billion.

The company paid an average price of $90,391 per Bitcoin according to an SEC filing released Monday.

Strategy also increased its USD reserve by $62 million to $2.25 billion.

What Happened

The Michael Saylor-led company has now accumulated Bitcoin at an average cost of $75,026 per coin.

Total acquisition costs including fees and expenses reached approximately $50.6 billion.

The purchase continues Strategy's aggressive Bitcoin accumulation strategy despite stock performance challenges.

Strategy shares declined for six consecutive months through December 2025, the first such streak since adopting Bitcoin as a treasury asset in August 2020.

The company's stock underperformed both Bitcoin and the Nasdaq 100 during that period.

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Why It Matters

The purchase signals Strategy intends to maintain its acquisition pace regardless of Bitcoin's recent struggle to break $100,000.

Strategy holds more corporate Bitcoin than any other public company globally.

The company operates under leveraged exposure through equity programs, convertible notes, and preferred stock issuances.

Bitcoin ETFs have introduced cheaper institutional exposure, potentially reducing Strategy's appeal as a Bitcoin proxy.

Strategy maintains a legacy software business but its contribution to valuation has diminished significantly.

The company's market value briefly dropped below the value of its Bitcoin holdings minus liabilities in recent months.

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