Semiconductor manufacturing company Intel Corp has revealed a new generation of laptops built around its AI-optimized chips this week at the Consumer Electronics Show (CES) in Las Vegas, marking a key moment in the company’s strategy to regain ground lost to rivals in both PC performance and artificial intelligence.

While showcasing these products at the CES trade show on Monday, Intel declared that updated notebooks from key manufacturers will utilize its Panther Lake family of processors.

They are branded as Intel Core Ultra Series 3 — the first PC chips produced using the company’s next-generation 18A process technology. Intel executives say these chips offer significant performance and efficiency improvements, enabling portable computers to handle more powerful on-device artificial intelligence workloads.

For consumer laptop orders, especially those equipped with the newly released chips, the company has made it clear that their orders will begin this week, with worldwide availability scheduled for January 27.

Intel demonstrates strong commitment to compete in tech industry 

In a statement, Jim Johnson, a senior vice president and general manager of Intel’s PC group, noted that these new laptops will offer enhanced performance, particularly when running AI software. To demonstrate its dedication to solidifying its position as a leader in the tech industry, the tech giant began by disclosing Panther Lake technology at an event in October.

Johnson also noted that the tech industry and Intel are both encountering a major turning point this year. This turning point illustrated that AI is creating a significant opportunity for everyone who has become part of the tech ecosystem.

Meanwhile, to further remain competitive, Intel intends to launch a platform for handheld video game devices and vowed to share more updates from partners later this year. 

As competition in the tech industry intensifies, sources have pointed out that the struggling chipmaker relies heavily on the success of these new products.

Notably, the company recently received backing from the US government. A representative from Intel hinted that the firm’s primary goal is to regain market share and demonstrate that its manufacturing capabilities are sufficient to secure custom chip contracts. This business sector continues to expand for Intel.

At this point, reports alleged that Intel’s CEO, Lip-Bu Tan, has a primary focus on ensuring the continuity of improvement in his company’s operations. As of 2025, the CEO had implemented various strategies, including lowering expenses and attracting substantial investments through a series of unique agreements.

Observing how Intel employed such innovative strategies in its operations, the US government decided to become its key supporter. This move comes after the White House facilitated a deal at a time when tech giants Nvidia Corp. and SoftBank Group Corp. had taken big stakes worth billions. 

Although these agreements have enhanced Intel’s stock price, relevant authorities still require the firm to demonstrate that its core business is gaining momentum in the current market to regain full competitiveness.

Intel acknowledges TSMC’s expertise in the manufacturing sector 

Intel mentioned that it is focusing on producing chips specifically for external clients. Such a move is widely recognized as a significant step toward becoming a foundry. Notably, this move is essential as it puts the company in competition with Taiwan Semiconductor Manufacturing Co., the leader in the foundry market.

In contrast, Samsung Electronics, a multinational electronics company headquartered in South Korea, lags behind. 

Intel also announced the appointment of TSMC to lead most of its manufacturing, recognizing the firm’s expertise in the sector.

As Intel seeks to continue relying on TSMC’s expertise, sources with knowledge of the situation disclosed that the company’s newly released 18A process, which Panther Lake is built on, intends to increase production back in-house. To achieve this goal, it was confirmed that this technology comprises two new features that Intel described as game-changers to the tech industry.

To break down these new features, reports noted that the first feature consists of transistors, which are tiny semiconductor devices, primarily silicon-based, that act as microscopic electronic switches or amplifiers, playing a crucial role in the operation of semiconductors.  

According to reports, modern chips usually pack about tens of billions of transistors into a small space. The crucial task in this area is to be able to turn these transistors on and off effectively, ensuring chips are more efficient and reducing energy consumption.

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