Video-sharing platform Rumble officially launched its own cryptocurrency wallet on July 7, introducing native tipping and payment features designed to allow viewers to directly support creators with cryptocurrencies.
Rumble Wallet is here! Built for creators and fans ? pic.twitter.com/HDGiO2rh0r
— Rumble ?☠️ (@rumblevideo) January 7, 2026
Known as a competitor to YouTube, Rumble developed the new Rumble Wallet in partnership with stablecoin issuer Tether, integrating the wallet directly into the platform’s user experience. The feature enables audiences to send cryptocurrency tips to creators without relying on traditional advertising networks, banks, or payment intermediaries.
Rumble Wallet Enables Direct Crypto Support for Creators
At launch, the Rumble Wallet supports Bitcoin (BTC), Tether (USDT), and Tether Gold (XAUt). According to the announcement, this marks the first large-scale consumer application built using Tether’s Wallet Development Kit, signaling a major expansion of crypto-native payment infrastructure into mainstream content platforms.
Rumble CEO Chris Pavlovski described the initiative as a reflection of the “freedom represented by cryptocurrency and the decentralized internet,” linking the wallet’s rollout to the company’s broader emphasis on free expression.
The wallet operates on a non-custodial model, meaning users retain control of their private keys and digital assets rather than entrusting them to a centralized platform. Additionally, users can convert between cryptocurrencies and fiat currencies using credit cards or PayPal through payment provider MoonPay, lowering barriers to entry for non-crypto-native users.
By enabling direct, peer-to-peer payments, the system allows creators to retain a larger share of their earnings while aligning closely with the principles of decentralized finance (DeFi).
Deepening Strategic Ties With Tether
The wallet launch further strengthens the strategic relationship between Rumble and Tether. In late 2024, Tether invested approximately $775 million, acquiring roughly 48% of Rumble’s outstanding shares. As the world’s largest stablecoin issuer, Tether’s expanding involvement in consumer-facing platforms is closely watched across the crypto industry.
Rumble has also adopted Bitcoin as part of its corporate treasury strategy. The company has purchased approximately $17 million worth of BTC and currently holds 211 Bitcoin, placing it among publicly listed companies with notable Bitcoin reserves.
Following the announcement, Rumble shares briefly rose nearly 4% in after-hours trading, reflecting positive market sentiment.
Tether CEO Paolo Ardoino commented that the wallet “provides users with unprecedented control and promotes freedom of expression through technology,” highlighting its broader implications beyond payments alone.
