Strategy has expanded its Bitcoin holdings once again, reinforcing its position as the largest corporate holder of the asset.
In a post shared on X, Michael Saylor confirmed that Strategy acquired an additional 13,627 BTC for roughly $1.25 billion. The purchase was executed at an average price of about $91,519 per bitcoin, according to the disclosure.
Strategy has acquired 13,627 BTC for ~$1.25 billion at ~$91,519 per bitcoin. As of 1/11/2026, we hodl 687,410 $BTC acquired for ~$51.80 billion at ~$75,353 per bitcoin. $MSTR $STRC https://t.co/5UttS1LCy2
— Michael Saylor (@saylor) January 12, 2026
With the latest acquisition, Strategy now holds a total of 687,410 BTC. The company’s cumulative Bitcoin investment stands at approximately $51.8 billion, with an average purchase price of around $75,353 per coin as of January 11, 2026.
The timing of the buy comes as Bitcoin trades just below the $91,000 level, following mild short-term pressure. Market data shows the total crypto market capitalization hovering near $1.81 trillion, down slightly over the past 24 hours and week. Trading volume over the last day reached about $31.1 billion, suggesting steady but cautious activity from traders.
Strategy’s continued accumulation signals that the firm remains unfazed by near-term volatility. Instead, the company appears to be doubling down on its long-term thesis that Bitcoin serves as a superior treasury reserve asset, particularly in an environment of persistent monetary uncertainty and expanding global liquidity.
Market participants often view Strategy’s purchases as a sentiment gauge for institutional confidence. While the latest buy did not immediately spark a broad rally, it reinforces the narrative that large, well-capitalized players are still willing to deploy significant capital at current price levels.
As Bitcoin consolidates near recent highs, Strategy’s growing exposure further tightens the available supply held by long-term investors. That dynamic could become increasingly relevant if demand accelerates again, especially from institutional channels such as ETFs and corporate treasuries.
