Michael Saylor reignited attention around corporate Bitcoin accumulation after posting a terse message — “Bigger Orange” — alongside updated data showing the scale of Bitcoin held by Strategy, the firm formerly known as MicroStrategy.
According to figures displayed on StrategyTracker, the company’s Bitcoin reserves are now valued at roughly $65.3 billion, built from holdings of about 687,000 BTC accumulated across dozens of purchase events. The average acquisition price sits near $75,000 per coin, placing Strategy deep in profit as Bitcoin continues to trade close to the $95,000 level.
Key takeaways:
Strategy holds roughly 687,000 BTC worth about $65.3 billion
The average purchase price is near $75,000 per Bitcoin
Holdings are in significant unrealized profit at current prices
Accumulation has continued across multiple market cycles
The chart shared by Saylor highlights a familiar pattern: consistent buying across market cycles rather than attempts to time local tops or bottoms. Large orange markers track Strategy’s purchases over multiple years, showing accumulation during both drawdowns and rallies, while the company’s average cost basis continues to trend upward more slowly than spot price.
₿igger Orange. pic.twitter.com/HI47hMCnui
— Michael Saylor (@saylor) January 18, 2026
Bitcoin exposure grows as supply tightens
Strategy’s position represents a meaningful slice of Bitcoin’s circulating supply, with total supply approaching 19.97 million BTC. At current prices, the firm’s holdings rank among the largest known corporate treasuries globally, reinforcing its role as one of the most aggressive institutional adopters of Bitcoin.
The timing of Saylor’s post comes as Bitcoin trades just below recent highs, with short-term price fluctuations giving way to broader strength on higher time frames. Market data shows modest intraday pullbacks, but performance remains solid over the past week, underscoring sustained demand near record levels.
Saylor has long framed Bitcoin as a superior treasury reserve asset, arguing that scarcity, decentralization, and resistance to monetary debasement make it uniquely suited for long-term capital preservation. The latest figures suggest that Strategy is not slowing its commitment as Bitcoin’s market capitalization approaches $2 trillion.
While Saylor offered no explicit announcement, the post reinforces a consistent message: Strategy’s Bitcoin strategy remains intact, conviction remains high, and exposure continues to grow alongside the asset’s expanding role in global capital markets.
For investors watching institutional behavior, the signal is clear. As Bitcoin supply tightens and prices hover near historic levels, one of its most vocal corporate backers is still leaning further in — not out.
