A relatively new blockchain project is beginning to step out of Cardano’s shadow and into the wider crypto market.

Midnight, a privacy-focused network closely tied to Cardano’s ecosystem, has secured a new trading venue with the addition of its NIGHT token on eToro – a move that significantly broadens its exposure beyond crypto-native audiences.

Key Takeaways

• Midnight’s NIGHT token is now available for trading on eToro, expanding access beyond crypto-native exchanges.

• The listing brings a privacy-focused Cardano-linked blockchain to a broader retail audience.

• Midnight uses zero-knowledge technology to enable selective data privacy in decentralized apps.

• Strong demand has pushed the project rapidly up the crypto market-cap rankings. 

Unlike listings that simply add liquidity, this one places Midnight in front of a large base of retail investors who primarily trade through traditional-style platforms. For a project built around privacy and compliance, that distinction matters.

eToro joins a long list of exchanges now supporting NIGHT.

By supporting NIGHT, @eToro helps broaden participation in the Midnight ecosystem, giving more users the ability to access and experience our privacy-first infrastructure. https://t.co/OubOh3zOJn pic.twitter.com/BBfrfaYPtG

— Midnight (@MidnightNtwrk) January 20, 2026

From niche launch to mainstream visibility

Midnight only entered the crypto scene in late 2025, yet it has moved quickly to establish itself as more than an experimental side project. Designed as a privacy layer that complements Cardano’s architecture, the network uses zero-knowledge technology to allow decentralized applications to handle sensitive data without exposing it publicly on-chain.

That positioning has earned it comparisons to Cardano itself – not because it replaces the network, but because it extends its functionality into areas where privacy and regulatory compatibility are essential.

By appearing on eToro, NIGHT becomes accessible to users who may never interact directly with decentralized exchanges or complex wallets. This lowers friction for newcomers and introduces Midnight’s technology to a different segment of the market.

Why privacy is driving interest

What separates Midnight from many recent launches is its emphasis on selective disclosure rather than complete anonymity. The network is designed to let users prove compliance or validity without revealing underlying data, a feature that supporters believe could unlock use cases in regulated finance, identity, and enterprise applications.

This focus has resonated with a growing segment of the crypto community that sees privacy as the next competitive frontier – especially as regulators worldwide increase scrutiny of public blockchains.

Community reaction to the eToro listing has reflected that sentiment. Rather than celebrating short-term price action, many users highlighted the symbolic value of a mainstream platform embracing a privacy-first blockchain.

Momentum in the numbers

Market data suggests the interest is not purely theoretical. Since launch, Midnight has climbed rapidly in market capitalization rankings, breaking into the upper tier of crypto assets in a matter of weeks. Demand has been fueled by expectations around private DeFi, as well as Midnight’s ability to bridge Cardano’s UTXO model with EVM-compatible environments.

At current prices, NIGHT is trading near the six-cent level on eToro, placing the project just shy of a billion-dollar valuation – a notable achievement for a network still early in its rollout.

Looking beyond the listing

The eToro debut comes as Midnight prepares for the next stages of its development roadmap, with multiple protocol phases planned throughout 2026. The upcoming Kukolu phase is already drawing attention within the community, as it is expected to deepen functionality and real-world usability.

For now, the listing serves as a signal that Midnight is transitioning from a promising concept into a network that the broader market is beginning to take seriously. Whether it can sustain that momentum will depend less on exchange additions and more on how convincingly it delivers on its privacy-first vision.