Fidelity Investments, one of the world’s largest financial institutions with more than $16.4 trillion in assets under management, says digital asset discussions have become an increasingly common part of financial planning sessions.
The firm’s crypto subsidiary, Fidelity Digital Assets, noted that conversations about Bitcoin and other digital assets are now part of routine client-advisor dialogues – a major shift from just a few years ago when crypto was considered a niche topic.
In a recent update shared on social media, Fidelity Digital Assets emphasized that financial advisors can no longer afford to ignore digital currencies. “Advisors must be ready to help clients decide whether crypto has a place in their portfolios – or if it’s something they should pass on entirely,” the company wrote. The tone reflected how the conversation has matured: crypto is no longer about speculation alone, but about allocation, strategy, and diversification.
Digital assets are becoming central to advisor-client conversations.
Learn which questions advisors are fielding the most when it comes to this evolving space: https://t.co/AOsKhjU1OR pic.twitter.com/Z9tizuGOMd
— Fidelity Digital Assets (@DigitalAssets) October 20, 2025
Advisors like Brian Murphy, founder of Pariveda Investment Management, and Jackson Wood, portfolio manager at Freedom Day Solutions, say clients are asking more thoughtful and practical questions than before. The three main topics, according to them, are volatility, asset selection, and custody.
Bitcoin’s Changing Reputation
For many years, Bitcoin was dismissed by traditional finance as a risky, volatile experiment. However, Fidelity’s analysis now challenges that assumption. The firm points out that Bitcoin’s price movements have been less volatile than several major tech stocks, including Meta, NVIDIA, and Tesla – companies often found in the portfolios of mainstream investors.
This shift in perception aligns with how Bitcoin has evolved globally. Over the past five years, Bitcoin has transformed from a speculative digital asset into a strategic treasury reserve for corporations, funds, and even governments. Companies like MicroStrategy, Metaplanet, and CleanSpark hold thousands of BTC as part of their balance sheets. Even some nation-states, such as El Salvador, have begun integrating Bitcoin into their economic systems.
Entry Point for Traditional Investors
When it comes to which digital assets investors should consider, Fidelity views Bitcoin as the natural starting point. The company describes it as “fundamentally different from any other digital asset available today,” highlighting its decentralized nature, scarcity, and first-mover advantage. Ethereum, the second-largest cryptocurrency, often follows as a secondary option for investors interested in decentralized finance (DeFi) and smart contract ecosystems.
However, Fidelity’s message is clear: understanding custody remains crucial. Investors must decide whether to take control of their assets through self-custody – managing their own wallets and private keys – or to entrust them to custodians such as Fidelity or other regulated entities.
Global Shift Toward Digital Assets
Fidelity’s growing engagement in this space mirrors a wider global trend. Institutional interest in cryptocurrencies has accelerated as inflation pressures, debt expansion, and fiat currency devaluation push investors to seek alternative stores of value. Bitcoin ETFs have launched in major markets such as the United States, Canada, Hong Kong, and Australia, making access to crypto investments easier than ever before.
In 2017, crypto adoption was driven primarily by retail enthusiasm. Today, large asset managers, hedge funds, and pension plans are entering the market with long-term strategies. The integration of Bitcoin into financial treasuries and global portfolios has redefined the perception of digital assets as an emerging asset class rather than a speculative gamble.
Advisors Prepare for a New Era
As cryptocurrencies continue to gain recognition worldwide, financial advisors are expected to play a vital role in helping clients navigate this new landscape. Analysts predict that the number of investors seeking exposure to Bitcoin and other digital assets will continue to grow sharply through 2026.
For Fidelity, this shift is not just about offering a new investment product – it’s about helping bridge the gap between traditional finance and the future of money. The firm’s emphasis on education and transparency positions it as one of the key players driving responsible crypto adoption among both institutional and retail investors.
Ultimately, what was once an obscure topic discussed only by early adopters is now at the center of global financial dialogue. As advisors embrace this evolution, Fidelity’s message rings clear: digital assets are no longer optional — they’re becoming essential to modern wealth management.
