Calls to scoop up every price pullback have resurfaced, with Strike CEO Jack Mallers urging investors to accumulate whenever markets soften.
For Mallers, tightening monetary conditions, looming stimulus, and a political aversion to falling asset prices point to one conclusion — liquidity will return, and patient accumulators will be rewarded.
Key Takeaways
Institutions don’t “buy dips” emotionally — they pre-program accumulation.
Corporate desks analyze liquidity, volatility, and structural market signals to identify value.
Execution happens via algorithms designed to avoid market impact, not manual orders.
Public mantras about buying weakness mirror institutional logic, but in a much simpler form.
Yet the enthusiasm surrounding this mantra hides a simple truth: the people who spend billions in crypto markets don’t behave anything like retail buyers who repeat it.
Where the Phrase Really Came From
Before memes and trading slogans turned it into internet culture, “buying the dip” was already baked into institutional playbooks.
According to Samar Sen, a senior digital asset executive who oversees institutional trading solutions in Asia, Wall Street desks have relied on the philosophy for decades — not to chase bargains impulsively, but to enter markets methodically and unemotionally.
The idea eventually trickled into retail circles, but lost its nuance along the way.
The Real Buyers Rarely React to Headlines
Big-name accumulators such as Strategy and BitMine have become symbols of disciplined crypto treasury operations. Their purchases continue regardless of market cycles:
Strategy added another 130 BTC earlier this week, while on-chain observers reported that Tom Lee accumulated roughly $150 million worth of ETH, prompting jokes that he has become the embodiment of dollar-cost averaging.
None of these buys were spontaneous moments of excitement — they were preset components of long-term programs.
How Institutions Actually Decide When to Add
Retail traders typically click “buy” because a chart looks cheap or a tweet went viral. Institutional desks evaluate weakness entirely differently.
Sen explains that professional treasury operations monitor cross-exchange liquidity, volatility thresholds, order book distortions, and price deviations to assess whether the market is offering genuine value or merely noise.
This is their real equivalent of “the dip,” but grounded in measured probability rather than intuition.
Execution Isn’t a Button — It’s Architecture
Even when corporate buyers intend to scale into positions, they do not simply place recurring buys.
Their accumulation is routed through execution algorithms designed to minimize market impact, hide intent, and spread exposure over time — the opposite of a reactionary mindset.
These strategies are dictated by mandates involving liquidity needs, risk allowances, structural allocation targets, and portfolio formation, not excitement or fear.
Mallers’ Rallying Cry Isn’t Wrong — It’s Simplified
Mallers may be correct that macro conditions could return capital to risk assets, but his directive functions as a simplified public version of a much more complex institutional reality.
Retail investors hear motivation.
Institutions hear standard operating procedure — a program they already automated long before the latest price dip became a topic of discussion.
