Crypto-focused company ETHZilla announced on the 22nd that it has sold a portion of its Ethereum (ETH) holdings and formally entered the real-world asset (RWA) tokenization business. The move marks a strategic shift away from a passive ETH-holding model toward an operating business designed to generate recurring revenue.
LATEST: ⚡ ETHZilla sold $74.5 million worth of Ethereum to pay off debt and says it will move away from its digital asset treasury strategy, shifting its focus to RWA tokenization instead. pic.twitter.com/ALSW27xSSC
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ETH Sale Signals Strategic Pivot
ETHZilla disclosed that it sold 24,291 ETH, using the proceeds to repay outstanding liabilities. Prior to the sale, the company held approximately 93,790 ETH under its Digital Asset Treasury (DAT) strategy.
The partial liquidation reflects a broader transition toward deploying crypto assets into revenue-generating ventures rather than holding them purely for price appreciation.
In a letter to shareholders, CEO McAndrew Rudisil outlined a new strategy focused on bringing off-chain assets—such as auto loans, residential mortgages, and commercial real estate—onto blockchain infrastructure.
The shift comes amid changing market conditions in the second half of 2025 and sustained pressure on ETH prices. ETHZilla said these factors accelerated its decision to pivot toward RWAs, a sector projected to grow to $9.43 trillion by 2030.
Partnerships to Scale RWA Tokenization
To execute its RWA strategy, ETHZilla has entered into multiple partnerships:
Karus: Access to $5 billion in auto loan assets
Zippy: Collaboration covering $14 billion in residential mortgage assets
Liquidity.io: A U.S. SEC-registered broker-dealer providing compliant trading infrastructure
These partnerships are designed to ensure regulatory compliance and build institutional trust, particularly amid tightening regulations in the U.S. and under Europe’s MiCA framework.
ETHZilla plans to launch its first RWA token in early 2026, converting traditionally illiquid assets into digital tokens tradable 24/7. The company aims to enhance liquidity, transparency, and accessibility for investors.
Investor Concerns and Long-Term Outlook
Despite the strategic rationale, some shareholders have raised concerns following recent declines in net asset value (NAV) performance. ETHZilla acknowledged the concerns but emphasized that its ability to tokenize large-scale assets through strategic partnerships gives it a competitive edge.
The company views its pivot as part of a broader evolution in crypto investing, where real-world asset tokenization is emerging as a key growth frontier beyond traditional cryptocurrency exposure.
