Sports prediction market platform Sport.Fun officially launched its native FUN token on the 15th, with trading now live across multiple major cryptocurrency exchanges.

$FUN is now live and tradable across Base, Solana, and CEXs.$FUN powers the biggest consumer app on Base and one of the fastest growing apps in crypto.

Here's everything you need to know about the TGE ⬇️ pic.twitter.com/3UjUbHhQ5n

— Football.Fun (@footballdotfun) January 15, 2026

Token Launch and Rebranding Mark Major Expansion

Sport.Fun operates on Base, the Ethereum Layer-2 network developed by Coinbase, and enables users to trade tokenized shares based on the real-world performance of professional athletes.

Previously known as Football.Fun, the platform initially focused exclusively on soccer. The recent rebrand reflects its broader ambition to expand into additional sports, with the FUN token generation event marking the beginning of a major feature rollout.

According to the official announcement, FUN trading began around 9:00 a.m. Eastern Time, with listings going live on leading exchanges including Binance, Kraken, and KuCoin.

The platform had already gained attention as a promising altcoin ahead of the token launch. Cumulative trading volume has surpassed $105 million, while paid user retention in the first week reached 71%. Around 30% of platform traffic originates from the United States and Europe, highlighting strong international demand.

Industry analysts note that the rebranding positions Sport.Fun for expansion into major leagues such as the NFL and NBA. The 2026 FIFA World Cup in the United States is also expected to act as a powerful catalyst for user growth and mainstream adoption.

Tokenomics and Long-Term Strategy

The FUN token features a deflationary economic model designed to support long-term price stability. Forty percent of platform revenue will be allocated to token buybacks and burns, while the remaining 60% will be used for development and liquidity provision.

Unlike traditional gambling platforms, Sport.Fun emphasizes a skill-based prediction model, where more than 90% of outcomes depend on user knowledge and analysis rather than chance. This structure could allow the platform to operate in regulated markets under frameworks similar to fantasy sports.

The project recently completed a $2 million seed funding round led by 6th Man Ventures, with participation from Coinbase and Delphi Digital, underscoring strong confidence from leading crypto investors. The funds will be used to accelerate market expansion and product development.

During the first month following the token launch, 20 million FUN tokens will be distributed to users. Rather than relying on snapshot-based airdrops, distribution will occur through a weekly, activity-based rewards system.

In addition, eligible users on Binance Alpha will receive FUN tokens through a dedicated airdrop campaign, further boosting early adoption and liquidity.